1. "A best seller was a book which somehow sold well simply because it was selling well."
2. “An image . . . is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.”
3. "A sign of celebrity is often that their name is worth more than their services."
4. “Celebrity-worship and hero-worship should not be confused. Yet we confuse them every day, and by doing so we come dangerously close to depriving ourselves of all real models. We lose sight of the men and women who do not simply seem great because they are famous but are famous because they are great. We come closer and closer to degrading all fame into notoriety.”
5. "Dance. sometimes called the original art, is also the universal art, for man always carries it with him.”
6. “I have observed that the world has suffered far less from ignorance than from pretensions to knowledge. It is not skeptics or explorers but fanatics and ideologues who menace decency and progress. No agnostic ever burned anyone at the stake or tortured a pagan, a heretic, or an unbeliever.”
7. "In our world of big names, curiously, our true heroes tend to be anonymous. In this life of illusion and quasi-illusion, the person of solid virtues who can be admired for something more substantial than his well-knownness often proves to be the unsung hero: the teacher, the nurse, the mother, the honest cop, the hard worker at lonely, underpaid, unglamorous, unpublicized jobs."
8. "It is only a short step from exaggerating what we can find in the world to exaggerating our power to remake the world. Expecting more novelty than there is, more greatness than there is, and more strangeness than there is, we imagine ourselves masters of a plastic universe. But a world we can shape to our will is a shapeless world."
9. “More appealing than knowledge itself is the feeling of knowledge.”
10. “The courage to imagine the otherwise is our greatest resource, adding color and suspense to all our life.”
11. ”The greatest obstacle to discovering the shape of the earth, the continents and the ocean was not ignorance but the illusion of knowledge.”
12. "The traditional novel form continues to enlarge our experience in those very areas where the wide-angle lens and the Cinema screen tend to narrow it."
13. ”The traveler was active; he went strenuously in search of people, of adventure, of experience. The tourist is passive; he expects interesting things to happen to him. He goes "sight-seeing."”
14. "Time makes heroes but dissolves celebrities."
15. “We must abandon the prevalent belief in the superior wisdom of the ignorant.”
16. “We read advertisements to discover and enlarge our desires. We are always ready -- even eager -- to discover, from the announcement of a new product, what we have all along wanted without really knowing it.”